TikTok For Dentist

Use the power of TikTok to reach your patients directly on their phones! 

Whether you are a veteran dental practice or just starting out, it’s high time you consider advertising on TikTok to grow your business and remain a competitive force in your industry. 

When you choose Cobia Marketing as your dental marketing agency in the US, you will have a fantastic team of marketing consultants who will get to know you, your team, and your dental practice inside and out. This relationship is key to creating content that accurately represents your unique brand identity across all platforms – especially TikTok. While other agencies might try to cookie-cutter their way through social media marketing for dentists, we believe in taking the time to understand each and every one of our clients so that we can create content that is truly original. And when it comes to TikTok, originality is key!


Benefit from the power of influencer marketing

TikTok is all about celebrities and influencers who have millions of loyal followers, positively influenced by any product or brand they talk about. 

As an advertiser, this lets you connect directly to your relevant audience by selecting the celebrity/influencer more relevant to your brand quite easily. For example, a short mention of your brand or a video showing how to use your product can lead to thousands of followers expressing interest to know more about your brand within minutes. 

Benefit from the power of influencer marketing

TikTok is all about celebrities and influencers who have millions of loyal followers, positively influenced by any product or brand they talk about. 

As an advertiser, this lets you connect directly to your relevant audience by selecting the celebrity/influencer more relevant to your brand quite easily. For example, a short mention of your brand or a video showing how to use your product can lead to thousands of followers expressing interest to know more about your brand within minutes. 

Young Woman Having a Dental Check-up

Advantages of Advertising on TikTok

With more than 1 billion active users, TikTok is one of the best and most popular social media platforms globally. What started as a channel for short-form videos to entertain audiences across the globe has grown into a must-be-on platform for any brand. Moreover, it’s a platform with a growing number of dentists using it to reach new patients. Why? Because TikTok offers a unique way to connect with potential customers through creative and engaging content.

If you’re a dentist looking for a new way to reach more customers, then advertising on TikTok is absolutely something you should consider. Here’s why:

TikTok Has Massive Reach

As we mentioned above, TikTok has over a billion active users worldwide and has been downloaded by over 3 billion people. Advertising on Tiktok will give you the opportunity to reach a large number of potential customers who you wouldn't be able to reach through other marketing channels. When you advertise on TikTok, you're opening up your business to a whole new audience.

You Can Reach Out To Specific Demographics

One of the most significant advantages of advertising on TikTok is the flexibility you have in planning your advertising campaigns compared to other advertising mediums such as television, print, or radio. In addition, TikTok also allows you to target specific groups with your ads. With it, you are able to reach a wide variety of demographics based on age range, gender, location, and viewership preferences. I am running a few minutes late; my previous meeting is running over With our services, this can quickly be done through the platform's ad settings. This level of targeting ensures that your ads are seen by the people who are most likely to be interested in what you have to offer.

It is a Cost-Effective Medium

Since TikTok is a relatively new advertising medium compared to older platforms such as Facebook, LinkedIn, Instagram, etc., the rates are much more competitive and economical. Moreover, your practice will be able to connect with influencers to spread awareness about your services at a fraction of the time and cost you usually spend on other mainstream media platforms.

TikTok offers you a highly cost-effective way to reach your desired audience as a company that is just starting out or has limited budgets.

TikTok Is Popular With Gen Z

Gen Z is the most populous generation, and they are incredibly influential. They have $143 billion in buying power, and this is only going to increase as they get older. This generation is also very tech-savvy, and they are early adopters of new platforms and trends. Advertising on TikTok allows you to reach this influential group of people.

You Can Create Edutainment Content

TikTok is all about edutainment content. You can create videos that are funny, informative, or emotional. This allows you to really capture people's attention and make an impact. You can also use hashtags to ensure that your videos are seen by people interested in what you have to say. Hashtags are especially important on TikTok because the algorithm relies heavily on them to surface content.

Why Should Your Practice Advertise on TikTok?

Let’s take a closer look at some of the reasons why every dental practice should be advertising on TikTok:

Potential patients between the ages of 18-24 make up the majority of TikTok users. This is the perfect age group for dentists as they are just starting to establish their own dental hygiene habits. For example, if a young person sees a dentist regularly in their videos, this can serve as a reminder for the viewer to do the same.

In addition, TikTok users are highly engaged. They spend an average of 52 minutes per day on the app! This provides plenty of opportunities for dentists to communicate their message through creative and engaging content. Users are also more likely to watch ads on TikTok than any other social media platform, making it an ideal place to advertise. On top of that, the app allows you the unique opportunity to create ad content that doesn’t explicitly feel like advertising that people would usually skip over. It would be like the difference between a TV commercial or billboard and a subtle product placement in a movie or YouTube video!

TikTok Marketing For Dentists

Finally, as mentioned above, advertising on TikTok is still relatively inexpensive compared to other social media platforms. This is due in part to the fact that TikTok is still relatively new, and not many companies have discovered its marketing potential yet. So, now is the perfect time for dentists to get ahead of the competition and start advertising on TikTok!

Here at Cobia Marketing, we have created a first-class marketing system that will allow you to pull patient leads right from TikTok and into your dental practice. With roots in dental marketing in Florida, we’re able to extend our services all across the country.

And what makes our proven and time-tested system so great?

We Have A Team Of TikTok Dental Masters

Our team consists of skilled TikTok marketing experts with a proven track record of generating high-quality leads and attracting lucrative dental patients to your practice. Let us help you elevate your marketing strategy and grow your business with our expertise.

Megan Leslie

Managed largest DSO in the country

Manages 7-figure dental marketing ad spend across the entire USA. Recognized by TikTok for top 1% of ad creative in 2022!

Vimal Sampath

multiple 7-figure practice

Manages 7-figure dental marketing ad spend across the entire USA. Recognized by TikTok for top 1% of ad creative in 2022!

Casey Belloso

Casey Belloso

Top 1% TikTok Media Buyer

Manages 7-figure dental marketing ad spend across the entire USA. Recognized by TikTok for top 1% of ad creative in 2022!

Get High-Paying Dental Patients

Thanks to all the entertaining and engaging content TikTok has across different genres, it attracts audiences from all across the globe. 

With 90% of TikTok users using the app at least once a day and spending an average of 52 minutes per day on the app, you are assured of a steady audience for your content and the advertising you create. 

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Call Center

We can implement a dedicated call center for your practice for all your leads generated through TikTok. Your staff will be able to use the call center to manage their patients' appointments and dental records. The call center will also help with billing and payments, as well as provide customer support for your patients.

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Card Collection

Since we know what a pain missed appointments can be for your busy schedule, we'll help you collect card information when scheduling an appointment, incentivizing your clientele not to miss appointments. This is to help avoid any no-shows, and we guarantee that your information is safe with us!

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System Made For You

We strive to create a flexible marketing plan tailored to your needs. This plan will be based on your specific goals and budget and will change and adapt as your business grows. We want to help you reach your target market in the most effective way possible, and we'll work with you every step to ensure that happens. So sit back and relax while we generate more leads for you.

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Customer Support

We are available Monday through Friday, 9:00 a.m. to 5:00 p.m. EST, to answer any and all questions. We are here to help you with whatever you need, whether it's information about our services or just some general advice. So don't hesitate to reach out to us during those times, and we'll be more than happy to assist you however we can!

Virtual Assistance

Virtual Assistance

Our team of experts will provide you with top-notch virtual assistance in whatever manner we can. You will also have a dedicated Implementation Manager to keep you updated on all account information and reports.

Innovative Advertising

Innovative Advertising

We pride ourselves on our innovative advertising strategy. Our lead conversion rate is consistently high, which we attribute to our creativity and willingness to think outside the box. We're always looking for new ways to reach our target audience, and our unique approach has proven to be successful time and time again.

#1 TikTok Marketing For Dentist In The USA


Want To Grow Your Business?

Got A Question?

We'd Love To Hear From You!

Get In Touch!

If you’re looking for a dental marketing agency in the US that can help you get more patients from TikTok, look no further than Cobia Marketing. We are a leading provider of TikTok marketing services for dentists in the USA, and we can help you grow your dental practice quickly and efficiently.

Looking to get in touch? Contact our team with any questions by simply filling out the form here on our site or calling us at 407-890-9966. We will get back to you as soon as possible!

Asked Questions

Want to step up your digital marketing efforts but are not sure about it?
No worries, our FAQ section has it covered.
Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.

Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.

Yes. It definitely is!

In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.

Moreover, advertising on TikTok is more economical as compared to other social media platforms.

TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base. 

Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.

Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral. 

TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice. 

Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium. 

The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top. 

As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second. 

The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.

Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%


PPC Advertising is the best result-oriented advertising medium.

Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.

Some of the advantages you enjoy while advertising on TikTok are:

  • Efficient & Specific Audience Targeting
  • Better Cost-control
  • Flexibility in managing ad budgets
  • Immersive video ads that play on the full screen along with dynamic sound options
  • A Smart Video AI tool that helps you visualize your video’s visual and styling to make it more engaging.
  • Access to royalty-free music & video 
  • Responsive Customer Support

Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.

Dentists can also use TikTok for 

  • Community Building
  • Driving Brand Awareness
  • Retargeting existing customers to inform them of the latest treatments available
  • Finding new patients
  • Targeting high-value patients. 
  • Increasing traffic to their website

While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.

Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.

Step 1: Select your objective

Step 2: Set your budget, targeting, and bidding method

Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”

Step 4: Review all your campaign settings

Step 5: Submit. Your ad campaign is now all set to start getting results. 

Learn more by reading our blog 

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