TikTok is all about celebrities and influencers who have millions of loyal followers, positively influenced by any product or brand they talk about.
As an advertiser, this lets you connect directly to your relevant audience by selecting the celebrity/influencer more relevant to your brand quite easily. For example, a short mention of your brand or a video showing how to use your product can lead to thousands of followers expressing interest to know more about your brand within minutes.
With more than 1 billion active users, TikTok is one of the best and most popular social media platforms globally. What started as a channel for short-form videos to entertain audiences across the globe has today grown into a must-be-on platform to help brands connect better with their audiences.
One of the most significant advantages of advertising on TikTok is the flexibility you have in planning your advertising campaigns compared to other advertising mediums such as television, print, or radio. Feel free to target specific audiences based on age, location, sex, viewership preferences, etc., and get more value for your advertising dollar.
Since TikTok is a relatively new advertising medium compared to older platforms such as Facebook, LinkedIn, Instagram, etc., the rates are much more competitive and economical. Moreover, one can connect with influencers to spread awareness about your brand at a fraction of the cost you usually spend on mainline media. As a company that is just starting out or has limited budgets, TikTok offers you a highly cost-effective way to reach your desired audience.
Another significant advantage that TikTok offers is that it allows you to connect with your audience using customized videos instead of ads that people tend to skip or ignore.
We have created a system that will allow you to get patient leads right from TikTok. This proven system is all done for you.
Thanks to all the entertaining and engaging content TikTok has across different genres, it attracts audiences from all across the globe.
With 90% of TikTok users using the app at least once a day and spending an average of 52 minutes per day on the app, you are assured of a steady audience for your content and the advertising you create.
We would implement a dedicated call center for your practice.
Collect card information when scheduling an appointment to avoid no shows.
Sit back and relax while we get you more leads guaranteed.
We are available Monday- Friday 9am to 5pmEST to answer any of your questions.
You will have a dedicated Implementation manager keeping you updated on account infromation
Custom TikTok videos created to drive high conversion rate.
Looking to get in touch? Contact Cobia Marketing with any questions by simply filling out the form or call us at 407-890-9966 and we will get back to you!
TikTok is now a must-have tool in every digital marketeer’s arsenal. Its versatility, creativity, and high entertainment value make it a favorite with audiences worldwide.
Want to step up your digital marketing efforts but are not sure about it?
No worries, our FAQ section has it covered.
Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.
Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.
Yes. It definitely is!
In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.
Moreover, advertising on TikTok is more economical as compared to other social media platforms.
TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base.
Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.
Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral.
TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice.
Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium.
The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top.
As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second.
The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.
Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%
PPC Advertising is the best result-oriented advertising medium.
Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.
Some of the advantages you enjoy while advertising on TikTok are:
Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.
Dentists can also use TikTok for
While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.
Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.
Step 1: Select your objective
Step 2: Set your budget, targeting, and bidding method
Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”
Step 4: Review all your campaign settings
Step 5: Submit. Your ad campaign is now all set to start getting results.