$42,000 Into $1,419,994.90 With Open Flow Marketing

How Celebrate Dental and Braces Turned $42,000 Into $1,419,994.90 With Open Flow Marketing a Cobia Marketing Success Story

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What is Open Flow Marketing?

Open Flow Marketing is a patient-focused strategy that leverages low-barrier social media ads, flexible scheduling, and value-driven consultations to maximize patient acquisition and practice growth.

Meet Celebrate Dental and Braces

Celebrate Dental and Braces is a multi-location Dental Support Organization (DSO) with a mission to provide affordable, high-quality orthodontic care to underserved communities. Despite its established presence, the organization faced a significant challenge: low orthodontic consultation volume. Celebrate relied heavily on internal GP referrals to fill its ortho pipeline, leaving untapped potential among external patients seeking affordable braces.

Cobia Marketing stepped in with its proprietary Open Flow Marketing framework, a strategy designed to maximize patient accessibility, streamline appointment booking, and drive sustainable practice growth. Over the course of 17 months, this approach transformed a $42,000 advertising investment into an astounding $1,419,994.90 in accepted production.

The Challenge: Underutilized Ortho Pipeline

Specific Obstacles Faced by Celebrate Dental and Braces:


Stagnant Consultation Volume:

Celebrate struggled to attract new ortho patients beyond its existing GP referral base.


Lack of Social Media Engagement:

With no active campaigns targeting prospective ortho patients, the practice was missing opportunities to reach a broader audience.


Barriers to Patient Acquisition:

Strict scheduling workflows and a lack of accessible offers hindered new patient bookings, especially for those hesitant about financial qualifications.


Celebrate needed a strategy that could overcome these barriers while creating consistent patient flow and improving overall production.

The Solution: Open Flow Marketing in Action

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Free Consultation Social Media Ads

Low-barrier messaging attracted a diverse audience, removing financial hesitations and drawing in leads who wouldn’t typically seek orthodontic care.

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Open Consultation Columns

Dedicated 30-minute slots in the practice schedule for marketing-driven leads. Remote Patient Coordinators directly books into the GHL calendar.

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Value-Driven Limited Exams

Initial assessment to address patient concerns. Patients left consultations feeling informed and reassured, building trust in the practice.

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Managing Non-Conversions

Non-converting leads were nurtured for potential future treatment, leaving a positive impression of the practice.

The Execution: From Strategy to Results


Campaign Breakdown:

  • Duration: 17 months
  • Ad Spend: $42,000
  • Platforms: TikTok, Facebook, and Instagram
  • Targeting: Parents and young adults within a 15-mile radius of each Celebrate Dental and Braces location.


Key Adjustments:

  1. Month 2 Optimization: Removed the “24-hour not confirmed” workflow. This change alone increased consultation attendance by over 15%, as many unconfirmed patients still showed up for appointments.
  2. Refined Messaging: Shifted ad creative to highlight patient testimonials and show the ease of starting orthodontic care with no upfront cost.


A table showing the number of orders and accepted production

Total Impact:

  • 93 Patient Starts in 17 months.
  • $1,419,994.90 in accepted production from a $42,000 ad spend.




This represents a 33.8x return on investment, showcasing the power of Open Flow Marketing!

Insights for Dental Practices


Key Takeaways:

  1. Leverage Multi-Platform Strategies:
    Using TikTok, Facebook, and Instagram ensured a broad reach and high engagement, capturing leads from diverse demographics.
  2. Low Barriers Drive High Engagement:
    Free consultations paired with flexible payment plans remove financial hesitations, increasing lead volume and engagement.
  3. Flexibility is Essential:
    The decision to remove the “24-hour not confirmed” workflow proved transformative, increasing consultation attendance rates and ensuring no opportunity was missed.


Critical Mistake to Avoid:

Don’t over-automate the patient acquisition process. Strict workflows may exclude viable leads who need flexibility, leaving significant revenue on the table.


Proof of Their Growth: Turning TikTok and Meta AdsInto a Million-Dollar Dental Success


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Conclusion: A Winning Formula for Growth

Celebrate Dental and Braces achieved a remarkable transformation by implementing Cobia Marketing’s Open Flow Marketing strategy. By combining accessible offers, flexible scheduling, value-driven consultations, and empathetic objection handling, the practice generated $1,419,994.90 in accepted production from just $42,000 in ad spend over 17 months.


This case study is a powerful example of how patient-centered marketing—rooted in accessibility, trust, and consistent follow-up—can drive high-value results. Since then, we’ve replicated this exact formula across numerous practices, consistently adapting it to fit each office’s unique goals and patient base—proving that great systems scale when built around real patient needs.

Ready to Transform Your Practice?

Learn how Cobia Marketing’s Open Flow Marketing framework can drive massive growth for your practice.

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Frequently Asked Questions

Have questions about how social media marketing can transform your dental practice? We've answered the most common ones to help you understand the impact and benefits of building a strong presence on social media platforms.

  • Why should my dental practice use TikTok for marketing?

    TikTok is one of the fastest-growing social media platforms, offering a unique way to connect with potential patients through short, engaging videos. 


    For dental practices, TikTok provides an opportunity to showcase expertise, share educational content, and build trust in a fun and creative way. 


    It helps you reach a younger, tech-savvy audience while also driving traffic to your website and increasing local visibility.

  • How can TikTok improve SEO for my dental practice?

    TikTok indirectly boosts your SEO by increasing your online visibility and driving traffic to your website. 


    When you create engaging videos, they can rank for relevant search terms on TikTok itself and even on Google. For example, a video titled “Top 5 Tips for Teeth Whitening” can appear in search results, attracting potential patients. 


    TikTok also helps with local SEO when you use location-specific hashtags like #DentistIn[City] or #DentalCare[City], ensuring your content reaches people in your area.

  • What kind of TikTok content works best for dentists?

    The most effective TikTok content for dentists is engaging, educational, and relatable. Popular formats include “before-and-after” videos of smile transformations, tutorials on dental hygiene, and quick explanations of procedures like Invisalign or dental implants. 


    Fun trends, patient testimonials, and behind-the-scenes glimpses of your office or team also perform well. Adding captions and trending music helps increase visibility, while local hashtags ensure you reach your target audience.

  • How does TikTok advertising benefit dental practices?

    TikTok ads allow you to reach highly targeted audiences based on demographics, interests, and location. 


    For example, you can create an ad promoting a “Free Invisalign Consultation” targeting adults within 10 miles of your practice. 


    TikTok’s algorithm amplifies your reach by showing your ad to users most likely to engage with it. 


    These ads drive immediate traffic to your website or landing pages, helping you generate patient inquiries quickly.

  • How often should a dental practice post on TikTok?

    To succeed on TikTok, consistency is key. Posting 3-5 times per week ensures your content stays fresh and relevant, giving you more opportunities to engage with your audience. 


    TikTok’s algorithm rewards frequent posting by boosting visibility, especially for accounts that consistently produce high-quality, engaging videos. 


    Regular posting also helps build a loyal following and increases your chances of going viral.

  • Why is TikTok effective for reaching younger patients?

    TikTok’s audience skews younger, making it an ideal platform for reaching Millennials and Gen Z patients. 


    These demographics often look for relatable, entertaining content, which TikTok delivers through its short video format. 


    By creating videos that educate and entertain, your practice can build trust and familiarity with younger audiences, encouraging them to choose your services for their dental needs.

  • What are TikTok trends, and how can dentists use them?

    TikTok trends are popular challenges, audio clips, or hashtags that many users engage with. 


    Dentists can use trends to create relatable content that resonates with a broader audience. 


    For example, participating in a viral dance trend while sharing dental tips or using trending audio with educational overlays can make your content more engaging. 


    Staying current with trends ensures your videos gain more visibility and reach potential patients.

  • How can TikTok help build trust with potential patients?

    TikTok allows you to showcase your personality, expertise, and office culture in an authentic way. 


    When potential patients see friendly videos of your team, patient success stories, or relatable dental tips, they feel more comfortable and connected to your practice.


    Videos that demonstrate your care and professionalism, such as patient testimonials or behind-the-scenes footage, help build trust and make viewers more likely to choose your services.