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The Best TikTok Guide For Dentists
Today, we will be sharing a few secrets on what makes TikTok the best medium to connect with your audiences and how dentists’ can benefit from establishing a presence on TikTok.
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As a growing organization, we know what it takes to build a business. That’s why we use the latest digital marketing tools to create long-lasting relationships between brands and customers.
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TikTok For Dentist!
Use the power of TikTok to reach your patients, directly!
As TikTok continues to grow, your dental practice can reap the benefits and grow along with it. Your Practice can grow by reaching local and distant audiences of all ages.
At Cobia Marketing, we use well-researched digital marketing strategies for dental practices to create a formidable bond between you and your customers.
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Get ranked right on top in search results when your customers look for you with our proven SEO methods.
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Create the image & impression your brand deserves through an interactive & engaging website designed by our team.
If there’s one field that is seeing consistent growth and competition even during the pandemic era, it’s dental services. This is because people working from home are getting increasingly conscious of their oral health due to odd hours, poor eating habits, snacking during work hours, etc.
But are you getting more walk-ins than before, or is your dental clinic growing at the same slow, steady pace as before?
If the answer is No, you definitely need to relook at your dental clinic marketing and figure out the best ways to supercharge your practice.
It’s time you connected with the best dental marketing agency in Florida, myDental Connect, which has proven expertise and experience in dental marketing.
We have experience in driving patients to your practice with TikTok marketing.
We rely on market-proven strategies backed by in-depth research to create digital marketing campaigns that show effective results across dental practices.
With 85% of business owners depending on reaching customers locally, local business marketing makes immense sense. However, it differs from other marketing techniques as business owners need to put all their efforts towards finding, reaching, and engaging with local people.
SEO is a strategic process that involves the usage of specific keywords and phrases to improve the ranking of a website or webpage organically. Given that 75% of all searches start on Google, small businesses must incorporate SEO as a part of their digital marketing strategy.
When it comes to making your business stand out, high-quality web & graphic design play a significant role. Good design helps your communication break free from the clutter and creates a positive image of your brand.
When it comes to making your business stand out, high-quality web & graphic design play a significant role. Good design helps your communication break free from the clutter and creates a positive image of your brand.
One of the most powerful advertising mediums, PPC (Pay Per Click), is also the most preferred way of advertising by advertisers since they only need to pay when a potential customer clicks on their ad. However, running a PPC campaign is not easy and requires strategic planning for the best results.
In a world that is getting increasingly dependent on online search engines to answer even their basic queries, there is a growing trend to check more details about a business or service when one needs them, especially when it comes to something as important as healthcare. As such, customers who require dental services usually search for the same online and tend to connect with the business that is easily accessible, has positive reviews, and shares comprehensive information about its practice and services.
That is where partnering with a dental marketing company in the USA, such as myDentalConnect, plays a significant role in promoting your practice effectively. They help optimize your business and brand presence digitally so that your dental practice stands out in search results and becomes the preferred choice of people looking for dental services.
blog
Social Media Marketing For Dentists
With concerns about maintaining one’s health taking a priority in these post-Covid times, it’s no wonder that people are also getting increasingly concerned about their
blog
TikTok For Dentists: A Step-By-Step Guide To Advertise on TikTok
TikTok is now a must-have tool in every digital marketeer’s arsenal. Its versatility, creativity, and high entertainment value make it a favorite with audiences worldwide.
Industry Leading Dental Marketing System
My Dental Connect can increase your walk-ins and reduce your cost per lead with our data-driven insights and customized marketing plans. Both stand-alone clinics and multiple-location clinics can benefit from our analytics-driven marketing strategies.
One of the most significant benefits of working with a digital marketing agency for Dentists is that they help enhance and grow your brand presence online. They help create a positive and friendly image of your clinic and create campaigns to reach qualified dental patients seeking treatment.
Advantages of working with an experienced Dental Marketing Company;
- A time-bound dental marketing strategy to grow your business
- Manage your online presence on social media channels.
- Reply to queries and manage customer complaints
- Collect positive reviews about your practice and share them online
- Create and manage paid advertising campaigns
- Share detailed analytics on the performance of your campaigns
- Keep a watch on what’s trending and how it can be used to boost your business
- Competition analysis and how to outrank them
- Attract high-value patients to your practice
- Create informative and engaging content that prospective patients will find helpful and share with others.
As a growing dental practice, you need to make substantial investments in building a successful practice. The best personnel, the latest equipment, and a well-designed clinic will go a long way in enhancing the image of your practice. Unfortunately, the same requires large-scale funding, which may not be possible with regular dental patients.
That is where The Dental Connect can play a pivotal role in growing your business by attracting more high-value clients to your practice. The experience and expertise we have gained over the years in helping other dental practices grow have given us the confidence that we can do the same for you.
We have pioneered a strategic 3-step approach for attracting high-value clients, which can be broken down as:
1. Invest in Dental Website Marketing
Your website is the first thing potential customers see, even before entering your clinic. Therefore, it needs to create a positive impression on all the visitors. Furthermore, it needs to convey a premium but friendly impression to encourage people to discover more about your services.
All the information on the website needs to be easily accessible and easy to read, with plenty of images to capture the viewer’s attention.
Most importantly, it needs to have a simple one or two-click appointment request link so that people can connect with you quickly. Creating too many steps in scheduling or requesting an appointment may put off the site visitors and even lead to them leaving the process mid-way.
2. Build positive reviews
People are majorly influenced by what others think about a product and service before making a purchase decision. The most significant example of this is restaurant reviews, which people carefully consider before making a reservation.
Similarly, when considering a dental service, the first thing people like to check is the reviews by past patients and their feedback on the services they experienced, the look and feel of the clinic, hygiene, and quality of the equipment used.
At myDentalConnect, we streamline the entire customer review process. As a result, we can collect positive reviews from all satisfied patients, while helping resolve issues that dissatisfied patients may have. This practice is essential to any Dental Digital Marketing Strategy.
Gradually as your positive ratings grow, so will the influx of high-value patients who usually like to work with only the best!
3. Invest in content marketing
People, especially when it comes to medical issues, usually tend to read up every bit of information they can get about their problems. It helps them understand and relate better to the issues they face and how they can resolve them.
As a qualified and experienced oral health care professional, you are the best person to dispense information and advice about oral health issues. In addition, it will help create a professional and credible reputation about you and your clinic, which people who are looking for oral health solutions can connect with.
Content marketing is where we can play an essential role on your behalf since our team has the necessary experience in creating social media posts and long-form content that can be very helpful to your target audience. In addition, we are also SEO experts in optimizing your content so that it ranks well on search results.
Digital Marketing for Dentists is a specialized field
As an agency that has helped dentists succeed in growing their business and knowing what works, we advise you to make sure that you work with only the best dental marketing agency. One of the best ways to do the same would be to speak to their existing clients and check their references.
You also need to ensure that they offer the entire gamut of digital marketing services so that you don’t need to work with multiple agencies.
At myDentalConnect, we take pride in our work and offer all relevant services under one roof. So do schedule a free consultation with us to know more about our Dental Practice Marketing!
Frequently
Asked Questions
Want to step up your digital marketing efforts but are not sure about it?
No worries, our FAQ section has it covered.
Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.
Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.
Yes. It definitely is!
In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.
Moreover, advertising on TikTok is more economical as compared to other social media platforms.
TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base.
Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.
Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral.
TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice.
Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium.
The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top.
As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second.
The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.
Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%
Source: SEMRUSH
PPC Advertising is the best result-oriented advertising medium.
Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.
Some of the advantages you enjoy while advertising on TikTok are:
- Efficient & Specific Audience Targeting
- Better Cost-control
- Flexibility in managing ad budgets
- Immersive video ads that play on the full screen along with dynamic sound options
- A Smart Video AI tool that helps you visualize your video’s visual and styling to make it more engaging.
- Access to royalty-free music & video
- Responsive Customer Support
Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.
Dentists can also use TikTok for
- Community Building
- Driving Brand Awareness
- Retargeting existing customers to inform them of the latest treatments available
- Finding new patients
- Targeting high-value patients.
- Increasing traffic to their website
While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.
Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.
Step 1: Select your objective
Step 2: Set your budget, targeting, and bidding method
Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”
Step 4: Review all your campaign settings
Step 5: Submit. Your ad campaign is now all set to start getting results.
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