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TikTok 101 for Dentists: How to Get Your Dental Practice on TikTok
If you’re a dentist looking to embrace the TikTok wave, this guide is here to help you navigate the exciting realm of dental content creation on the platform.
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An ex-automotive industry professional, Vimal loves working with brands and helping thea
Dental Social Media Marketing is a specialized service by Cobia Marketing managed by a team of experts who are well-versed in the dental business. They know what it takes to grow a practice and attract high-value clients to the clinic.
Unlike traditional social media marketing, SMM for dentists focuses on creating a long-lasting bond with the patients and eventually turning them into brand advocates in the long term.
That is done by creating an effective marketing strategy consisting of a well-planned content marketing mix backed by paid advertising to maximize reach and potential.
Some of the significant advantages of dental social media marketing are;
- It helps engage with customers right from the initial stage, i.e., when they are looking for a dental clinic, to the post-treatment stage, wherein they write a positive review for the clinic and recommend it to others.
- It helps educate and inform the patients about the latest dental treatments and how they should go about it. As a part of your social media marketing campaign, you can also consider offering tips on oral health care which will build your goodwill among prospective clients.
- Unlike traditional advertising, you can target specific geographies and demographics for potential patients. That helps you get maximum value for your advertising dollar.
- All your social media campaigns can be easily monitored and analyzed. You also have the flexibility to change them as per market conditions/results.
- There are multiple social media platforms that you can use for your social media campaigns like Facebook, Instagram, Twitter, LinkedIn, etc. Each social media channel comes with its own sets of features that you can use to your advantage.
- The best part about social media marketing is that you can set your own budgets and timelines. As a result, you can run campaigns for as little as $100 for periods less than a week.
Similar to the medical field, wherein there are specialists for different domains such as dentistry, general wellness, skincare, etc. The social media marketing field also has agencies specializing in specific domains due to the experience and exposure to that domain.
Cobia Marketing has been working with dental clinics across Florida to help them enhance and grow their business quite successfully. Their experience and expertise in this field are second to none, due to which they have been consistent with their performance across all the social media platforms.
Some of the most significant advantages that Cobia Marketing brings to the table when it comes to SMM for dentists are:
- Experience in building campaigns to attract high-value clients to your clinic. That translates into better profitability with lesser effort for you.
- A dedicated team of resources that specialize in working with dental clinics. You can be assured of a quick and effective solution to all your social media marketing queries/needs.
- Inhouse design and content team for faster turn-around times. That helps you maintain a consistent online presence and respond faster to patient queries for specific information about their oral health problems.
- Ability to scale up their services as required to plan your campaigns and promotions accordingly.
- A strategic and will-planned approach helps you realize your marketing goals while delivering maximum value for your advertising budget.
As pioneers in social media marketing services for dentists, we offer the entire gamut of services required to increase your business and boost your profitability.
We have individual teams that specialize in different tasks such as content writing, graphic designing, optimizing social media posts, and publishing them consistently at the best viewership times.
Some of the social media marketing services we offer for dentists are:
- Planning a social media and long-term content strategy based on your specific needs and practice.
- Creating and building your social media channels on varied social media platforms such as Twitter, Facebook, LinkedIn, Instagram, etc.
- Designing, creating, and scheduling social media posts for maximum effectiveness.
- Writing blogs and informative articles that help create awareness about your services and create a positive impression about your brand. We also work towards featuring guest posts featuring your brand on other dental websites.
- Planning and executing paid advertising campaigns on social media.
- Monitoring and analyzing your paid advertising campaigns and making relevant recommendations.
- Actively monitor your social media pages, interact with potential patients, answer queries, etc.
The best time to build and increase your social media presence is RIGHT NOW.
It’s never too early or too late.
As competing brands use the power of social media to engage with potential patients and increase their business, so should you. However, just building a social media page on any platform is not enough.
It needs careful nurturing and consistent presence to become a formidable marketing tool that builds engagement with customers and helps attract high-value clients.
Cobia Marketing is the best partner you can have on your social media marketing journey if you are looking for timely and cost-effective results.
Schedule a free consultation with us to know more about how we can partner with you and increase your business.
Integrity
We’re Straight Shooters. At Our Core, We Love Helping Others. Whether You’re a Client, Vendor, Or Friend We Promise To Be Honest, Accountable, And Always Strive To Do The Right Thing.
Passion
We Love What We Do! No Seriously, We’re Nerds And We Know It! Our Team Is Constantly Innovating, Learning, And Mastering New Techniques To Lead The Industry. Innovation Through Passion Lives Here.
Will-To-Win
We Exhibit A Strong Desire To “Win” At Every Aspect Of Our Business. Whether It’s A Customer Interaction, Client Request, Or Custom Project Our Goal Is To Always Provide Solutions.
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Not Just for Teenagers: TikTok for Dentists, Breaking the stereotype
We will explore the surprising ways TikTok benefits dentists and how it serves as an effective medium for oral health education and community building.
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TikTok For Dentists – The Best Step-By-Step TikTok Guide For Dental Clinics in 2023
We’ll explore how TikTok can be a game-changer for dental professionals and provide a step-by-step approach to leverage this platform effectively.
Frequently
Asked Questions
Want to step up your digital marketing efforts but are not sure about it?
No worries, our FAQ section has it covered.
Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.
Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.
Yes. It definitely is!
In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.
Moreover, advertising on TikTok is more economical as compared to other social media platforms.
TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base.
Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.
Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral.
TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice.
Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium.
The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top.
As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second.
The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.
Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%
Source: SEMRUSH
PPC Advertising is the best result-oriented advertising medium.
Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.
Some of the advantages you enjoy while advertising on TikTok are:
- Efficient & Specific Audience Targeting
- Better Cost-control
- Flexibility in managing ad budgets
- Immersive video ads that play on the full screen along with dynamic sound options
- A Smart Video AI tool that helps you visualize your video’s visual and styling to make it more engaging.
- Access to royalty-free music & video
- Responsive Customer Support
Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.
Dentists can also use TikTok for
- Community Building
- Driving Brand Awareness
- Retargeting existing customers to inform them of the latest treatments available
- Finding new patients
- Targeting high-value patients.
- Increasing traffic to their website
While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.
Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.
Step 1: Select your objective
Step 2: Set your budget, targeting, and bidding method
Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”
Step 4: Review all your campaign settings
Step 5: Submit. Your ad campaign is now all set to start getting results.
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