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Understanding TikTok’s Algorithm 2023+ Tips to Create Viral Videos
TikTok’s algorithm is based on machine learning and artificial intelligence, which continually learns and adapts based on user behavior.
Cobia
Your Local Oviedo Digital Marketing Agency
As a part of the Oviedo community, we have helped many small businesses grow and scale up their business, using digital marketing techniques that we have developed over the years.
Our goal is to help businesses such as dentists, professionals, car sellers, and other local businesses to grow their presence and move forward.
As A Part Of Oviedo, We Know What It Takes To Succeed.
Our team of young professionals with diverse skills in digital marketing is based right here in Oviedo. That helps them understand the problems and challenges your business faces much more closely.
When you work with Cobia Marketing, you can expect high-quality digital marketing services that are on par with the best in the world.
To get a glimpse of what you can expect from our team of professionals, just schedule a free consultation.
Clients who have trusted us to help them grow!
Don’t just take our word for it!
Feel free to discuss how our market-driven strategies have helped businesses in Oviedo grow. Some of the clients who swear by our services are;
Pro Carpentry Improvements Inc.
- Signworks Graphik & Design
- SJS Dumpster Rental & Sales
- Alma Argentina
- Any Garage Door
- CARite North Orlando
- Olympic Car Care
- Ultimate Auto Imports
Case Study: Pro Carpentry Improvements Inc.
One of our earliest clients, Pro Carpentry, is a professional carpentry service based in Oviedo. To help them grow, Cobia designed a marketing strategy, which included redesigning their website to make it more informative and engaging. The result, more qualified leads and inquiries for their services.
As Alban St. George, one of the founders of Pro Carpentry, put’s it, “Thanks to Cobia, we moved from a situation, wherein we worked from job-to-job to now having schedules full for up to 6 weeks.”
Watch this video to learn how Cobia Marketing made a massive difference in Pro Carpentry’s marketing efforts and helped grow their business.
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Another amazing transformation that Cobia Marketing was responsible for was increasing the local search ranking of Pro Carpentry from being almost non-existent to being right on top when customers were looking for a professional carpentry service.
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How Can Cobia Marketing Help Businesses in Oviedo Grow?
The result-driven team at Cobia Marketing uses the latest digital marketing tools and techniques such as SEO, Local Business Marketing (Using Google My Business & Citations), and Pay-Per-Click Advertising to generate better and qualified leads for your business.
The stunning graphics and interactive web design our team creates for you keep customers coming back and engaging further with your business.
We welcome you for a free detailed consultation on how Cobia Marketing can help your business grow.
Another amazing transformation that Cobia Marketing was responsible for was increasing the local search ranking of Pro Carpentry from being almost non-existent to being right on top when customers were looking for a professional carpentry service.
How Can Cobia Marketing Help Businesses in Oviedo Grow?
The result-driven team at Cobia Marketing uses the latest digital marketing tools and techniques such as SEO, Local Business Marketing (Using Google My Business & Citations), and Pay-Per-Click Advertising to generate better and qualified leads for your business.
The stunning graphics and interactive web design our team creates for you keep customers coming back and engaging further with your business.
We welcome you for a free detailed consultation on how Cobia Marketing can help your business grow.
See What Our Local Oviedo Digital Marketing Clients Have To Say
Oviedo Digital Marketing Services – Drive Growth With Digital Solutions
Search Engine Marketing:
Drive Highly Targeted Users Directly To Your Website. Using Both Paid (SEM) And Unpaid (SEO) Strategies We Implement A Process Of Gaining Both Traffic And Visibility Through Search Engines. We Can Help You Create Highly Targeted Campaigns With Effective Messaging To Connect With More Customers Searching For Your Product Or Service Online.
Social Media Management:
Digital Users Spend Nearly A Quarter Of Online Time Using Social Platforms. Facebook, Instagram, And Twitter Gain Millions Of Active Users Daily And Has Become An Essential Focus Of Any Digital Strategy. We Work With You To Plan, Create, Schedule, And Execute Strategic Content Focused Campaigns That Lead To Higher Engagement And Conversions.
Pay Per Click (PPC):
Need To Supercharge Your Activity In A Short Period Of Time? Pay Per Click Advertising Involves Paying A Fee Each Time An Ad Is Clicked. Rather Than Focusing On Earning “Organic” User Visits, Ads Are Placed Across Platforms To Quickly Buy Web Visitors To Generate Activity. We Can Help Deliver Relevant Messaging Directly To People Interested In Your Product Category, Pulling You Ahead Of The Competition TODAY!
Remarketing Display & Programmatic:
Studies Show That The Average User Sees Almost 63 Display Ads Per DAY! How Do You Stand Out From The Noise? Creating Engaging Visuals And Videos That Target The Right Audience With The Right Message Will Significantly Increase Your Brand Awareness And ROI. We Can Work With Your Team To Get Premium Placements On Banner, Image, And Text Ads. Remarket Website Visitors With Ease And Drive High Conversion Customers Directly Back To YOU!
Email Marketing:
Email Is an Effective Strategy To Convert A First Time Buyer Into A Loyal Fan! Using This Method A Business Can Send Advertisements, Coupons, Discounts, And Solicit Sales Directly From Customers. We Can Assist You In Building A Targeted Customer List, Create Highly Effective Marketing Emails, Digital Newsletters, And Execute Campaigns With Over 90% Deliverability. Let’s Start Landing In More Inboxes Today!
Website Design:
Need A Website That Is Going To Convert Potential Shoppers Into Paying Customers? Your Website Must Incorporate Impeccable Design And User-Friendly Features For Ease Of Use! We Design Your Virtual Presence With 3 Basic Principles In Mind: Purpose, Simplicity, And Navigation. For Your Customers, Creating A User Experience Is Priority As It Molds Their Perspective Of Doing Business With Your Company. For Your Business, Building A Backend That Can Capture Robust Data & Customer Actions Is Vital To Optimizing Your Customer Journey. You Can Rest Assured That Cobia Will Design Your Website With The Aesthetic & Tools Required For Success!
Graphic Design:
Need Tangible Materials To Help Tell Your Story? Print Marketing Is Proven To Be A More Approachable Method, When Trying To Cater To The Local Market. The Human Brain Processes Visuals 60,000 Times Faster Than It Processes Text. In Order For Your Business To Survive With Statistics Like That, You Must Have Strong Visual Assets To Build Your Brands Recognition. Our Team Will Collaborate Closely With Members of Your Organization To Understand It’s Values And Tell Your Story Visually, With Creative Guaranteed To Capture Your Audience. Reputation Management: Stand Out As The Obvious Choice Among Your Competition. Take Control Of Your Online Reputation And Be The Business Everyone Wants To Do Business With!
Lets Collaborate! Why Should Choose Cobia
Marketing As Your Oviedo Digital Marketing Agency?
Create
Design Stunning Assets That Make The Most Of Your Brand. Make Your Customer Aware Of The Culture, Values, And Style That Make You Different. Create Moments That Will Make Memories And Allow People To Creating Lasting Connections With Your Company.
Measure
Create Tracking Mechanisms To Gain Insight On Your Customer Journey. Evaluate Sales Attribution And ROI To Adjust Strategies For Optimal Results. Test Creative, Messaging, And Placements While Measuring Results To Get To Most Out Of Your Ad Spend.
Strategize
Identify The Top Marketing Solutions To Help Reach Your Target Audience. Along With Developing Content That Resonates, We Work To Ensure Market Intelligence Guides Placements In The Appropriate Communication Channels. Develop A Clear Plan To Target Your Local Market And Cannibalize Customers From Your Competition.
Principles
Our Philosophy Is Based On Maintaining Quality Over Quantity. Teamwork Is The Foundation Of A Successful Strategy And We Measure Success Based Upon Your Goals. When Collaborating With Our Team You Can Count On Open Communication, Transparency, And Integrity. These Core Values Allow Us To Successfully Collaborate With Organizations Of All Size Or Need.
Audit
Creating A Roadmap To Success Starts With Thoughtful Analysis Of Current Strategy, Data Metrics, and Brand Position. Once We See Where Your At, We Make A Plan To Achieve Your Goals. Combine Research, Industry Experts, And Technology To Create Meaningful Connections.
Analyze
Along With Your Data, Combine Proprietary Technology & AI Machine Leaning To Determine Trends, Find Your Target Audience, And Build Relevant Messaging Campaigns. Capitalize On Every Opportunity To Get The Right Message, To The Right Person, At The Right Time.
We have in-depth experience in our core specialties
Our extensive resources and commitment to client service satisfy the needs of a diverse client across multiple industries
Get Professional Help for Your Business
Got A Question?
We'd Love To Hear From You!
blog
What Makes Tiktok the Best Dental Marketing Platform
What started as a platform for dancing and lip-syncing has now become a hub for creativity, education, and marketing. And yes, you read that right – marketing, even for dentists!
blog
TikTok for Dental Marketing: Strategies and Opportunities
With over one billion active users, TikTok has become one of the most popular social media platforms in the world. As a result, dentists are starting to explore the potential of using TikTok to strengthen their dental marketing efforts.
Frequently
Asked Questions
Want to step up your digital marketing efforts but are not sure about it?
No worries, our FAQ section has it covered.
Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.
Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.
Yes. It definitely is!
In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.
Moreover, advertising on TikTok is more economical as compared to other social media platforms.
TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base.
Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.
Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral.
TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice.
Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium.
The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top.
As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second.
The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.
Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%
Source: SEMRUSH
PPC Advertising is the best result-oriented advertising medium.
Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.
Some of the advantages you enjoy while advertising on TikTok are:
- Efficient & Specific Audience Targeting
- Better Cost-control
- Flexibility in managing ad budgets
- Immersive video ads that play on the full screen along with dynamic sound options
- A Smart Video AI tool that helps you visualize your video’s visual and styling to make it more engaging.
- Access to royalty-free music & video
- Responsive Customer Support
Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.
Dentists can also use TikTok for
- Community Building
- Driving Brand Awareness
- Retargeting existing customers to inform them of the latest treatments available
- Finding new patients
- Targeting high-value patients.
- Increasing traffic to their website
While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.
Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.
Step 1: Select your objective
Step 2: Set your budget, targeting, and bidding method
Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”
Step 4: Review all your campaign settings
Step 5: Submit. Your ad campaign is now all set to start getting results.
Yes! We have an axolotl and his name is Pixel. Follow Us On Social Media To Learn More About Our Friend! @cobiamarketing
