
TikTok 101 for Dentists: How to Get Your Dental Practice on TikTok
If you’re a dentist looking to embrace the TikTok wave, this guide is here to help you navigate the exciting realm of dental content creation on the platform.
As a part of the Oviedo community, we have helped many small businesses grow and scale up their business, using digital marketing techniques that we have developed over the years.
Our goal is to help businesses such as dentists, professionals, car sellers, and other local businesses to grow their presence and move forward.
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Pro Carpentry Improvements Inc.
Case Study: Pro Carpentry Improvements Inc.
One of our earliest clients, Pro Carpentry, is a professional carpentry service based in Oviedo. To help them grow, Cobia designed a marketing strategy, which included redesigning their website to make it more informative and engaging. The result, more qualified leads and inquiries for their services.
As Alban St. George, one of the founders of Pro Carpentry, put’s it, “Thanks to Cobia, we moved from a situation, wherein we worked from job-to-job to now having schedules full for up to 6 weeks.”
Watch this video to learn how Cobia Marketing made a massive difference in Pro Carpentry’s marketing efforts and helped grow their business.
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Another amazing transformation that Cobia Marketing was responsible for was increasing the local search ranking of Pro Carpentry from being almost non-existent to being right on top when customers were looking for a professional carpentry service.
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How Can Cobia Marketing Help Businesses in Oviedo Grow?
The result-driven team at Cobia Marketing uses the latest digital marketing tools and techniques such as SEO, Local Business Marketing (Using Google My Business & Citations), and Pay-Per-Click Advertising to generate better and qualified leads for your business.
The stunning graphics and interactive web design our team creates for you keep customers coming back and engaging further with your business.
We welcome you for a free detailed consultation on how Cobia Marketing can help your business grow.
Another amazing transformation that Cobia Marketing was responsible for was increasing the local search ranking of Pro Carpentry from being almost non-existent to being right on top when customers were looking for a professional carpentry service.
The result-driven team at Cobia Marketing uses the latest digital marketing tools and techniques such as SEO, Local Business Marketing (Using Google My Business & Citations), and Pay-Per-Click Advertising to generate better and qualified leads for your business.
The stunning graphics and interactive web design our team creates for you keep customers coming back and engaging further with your business.
We welcome you for a free detailed consultation on how Cobia Marketing can help your business grow.
Design Stunning Assets That Make The Most Of Your Brand. Make Your Customer Aware Of The Culture, Values, And Style That Make You Different. Create Moments That Will Make Memories And Allow People To Creating Lasting Connections With Your Company.
Create Tracking Mechanisms To Gain Insight On Your Customer Journey. Evaluate Sales Attribution And ROI To Adjust Strategies For Optimal Results. Test Creative, Messaging, And Placements While Measuring Results To Get To Most Out Of Your Ad Spend.
Identify The Top Marketing Solutions To Help Reach Your Target Audience. Along With Developing Content That Resonates, We Work To Ensure Market Intelligence Guides Placements In The Appropriate Communication Channels. Develop A Clear Plan To Target Your Local Market And Cannibalize Customers From Your Competition.
Our Philosophy Is Based On Maintaining Quality Over Quantity. Teamwork Is The Foundation Of A Successful Strategy And We Measure Success Based Upon Your Goals. When Collaborating With Our Team You Can Count On Open Communication, Transparency, And Integrity. These Core Values Allow Us To Successfully Collaborate With Organizations Of All Size Or Need.
Creating A Roadmap To Success Starts With Thoughtful Analysis Of Current Strategy, Data Metrics, and Brand Position. Once We See Where Your At, We Make A Plan To Achieve Your Goals. Combine Research, Industry Experts, And Technology To Create Meaningful Connections.
Along With Your Data, Combine Proprietary Technology & AI Machine Leaning To Determine Trends, Find Your Target Audience, And Build Relevant Messaging Campaigns. Capitalize On Every Opportunity To Get The Right Message, To The Right Person, At The Right Time.
If you’re a dentist looking to embrace the TikTok wave, this guide is here to help you navigate the exciting realm of dental content creation on the platform.
We will explore the surprising ways TikTok benefits dentists and how it serves as an effective medium for oral health education and community building.
We’ll explore how TikTok can be a game-changer for dental professionals and provide a step-by-step approach to leverage this platform effectively.
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Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.
Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.
Yes. It definitely is!
In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.
Moreover, advertising on TikTok is more economical as compared to other social media platforms.
TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base.
Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.
Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral.
TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice.
Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium.
The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top.
As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second.
The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.
Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%
Source: SEMRUSH
PPC Advertising is the best result-oriented advertising medium.
Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.
Some of the advantages you enjoy while advertising on TikTok are:
Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.
Dentists can also use TikTok for
While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.
Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.
Step 1: Select your objective
Step 2: Set your budget, targeting, and bidding method
Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”
Step 4: Review all your campaign settings
Step 5: Submit. Your ad campaign is now all set to start getting results.
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