Taking advantage of the benefits that emails provide should be part of every company’s marketing package today. Currently, there are over 2.5 billion consumers in this world – most of them devouring everything they virtually – so there many opportunities to grow your business in a way that beats traditional advertising efforts. Email marketing is not going anywhere any time soon, so here are six major tips to learn that will take your selling tactics to the next level.
1. Don’t Rely on Social Media
Undoubtedly, social media is a great networking tool, but studies have shown that a majority of people still check their emails first thing in the morning before ever clicking on Instagram, Twitter, or other outlets. In fact, many people navigate towards social media through clicking links and call-to-action buttons that are within their emails. By communicating through emails, you’re automatically building customer loyalty through familiarity. People will always have that feeling of curiosity of checking out an engaging email over some random Instagram message that may seem like spam if not examined further.
2. Create Cost-effective Campaigns
Conventional marketing takes time, money, and an entire team to put together a campaign that may be successful. Email marketing tends to be more cost-effective as the only things you will need are a copywriter, designer, and some kind of vision of how you want your business to be presented. If possible, you can even take on all of this work yourself. By taking the email route, your advertisements will be able to hit consumers much quicker than if you had to wait for the tangible product to be finished. First.
3. Email is Easily Customizable
Traditional advertising done on paper costs money; there is no way around it. This also means that trying to provide the right ads to the right audiences hasn’t been simple until email came around. Now, through programs and even manual execution, you can create individualized content that is tailored to your audience’s needs. For example, you can create a deal for returning customers by segmenting them in a list, and sending them all a coupon code, sale advertisement, and more. The ideas are endless here!
4. Easily Measure Traffic
A well-executed email campaign can be broken down into traceable parts that can be recorded to help the future success of other campaigns. By investing in email marketing, you have access to the delivery rates, open rates, and clickthrough rates of your messages. A high delivery rate means that you’re sending emails to the right audience and are on track to a healthy subscription list. With open rates, you can check out how many people are opening your email, which is a vital step needed before they can invest with you. High clickthrough rates prove that your content is relevant towards your selected audience, which can also result in unique traffic growth if the success continues.
5. Indulge in Guiltless Self-promotion
The people on your email lists (and future ones who subscribe) are already looking at your messages for a main reason: they like what you’re advertising. To keep them interested, brag about the latest happenings within your company. By seeing your success, people will want to invest in you and know they are going to be able to trust the benefits, features, and new products you’re offering them.
6. Take Time for Personalized Conversations
There is no doubt that people appreciate a good email conversation that doesn’t sound automated or self-serving, such as on social media. With email marketing, you literally are starting a conversation with potential clients by showing them what you can offer while you wait for an honest response back. This genuine back-and-forth can gain the confidence of the client enough to invest with you and spread the word to others. The only drawback here would be that if you’re having many conversations at once, this step can take time but the results that often come from it are worth every minute spent.
