TikTok is now a must-have tool in every digital marketeer’s arsenal.
Its versatility, creativity, and high entertainment value make it a favorite with audiences worldwide. Moreover, the high engagement rates it offers helps dentists easily connect with potential patients.
However, people who are new to TikTok and are unfamiliar with its advertising options are averse to using it as an advertising medium. Due to that, they end up losing out on a great potential tool to get genuine, high-value leads for their practice.
To get you more familiar with TikTok and how dentists can use it to grow their practice, here’s our step-by-step guide to advertising on TikTok.
TikTok For Dentists
Growing a dental practice is getting increasingly difficult nowadays, given the intense competition and new dental clinics opening up. It requires dentists to create a dental marketing strategy that considers all the unique, innovative advertising mediums such as TikTok.
What makes TikTok suitable for dental marketing is the different genres of content you can create on it, such as behind-the-scene videos, informative videos and even know your dentist videos. It gives dentists a platform to create and share content that is both helpful and engaging with their potential patients.
A Step By Step Guide To Advertise on TikTok.
The marketing team at myDentalConnect is well versed with TikTok and the advertising options it offers. They have been using TikTok successfully over the last few years to help their existing dental clients grow their practice substantially.
To help you out, here’s a short TikTok video on how you can scale your dental practice using TikTok Ads.
We’ve also put down the steps for you to make it easier.
- Just head over to www.ads.tiktok.com and create your new account. It’s relatively simple and should take you just a few minutes.
- After creating your account, click on the “+” icon to start your campaign creation. You need to create a video and choose your targeting at this stage.
- The best way to make your campaign successful is to run a survey. That will help you get qualified patient leads.
- The final step is to route all the prospects to contact management software. That will help you call, email, or text them to present your offer to them.
That’s it; you are now ready to grow your dental practice using TikTok Ads.
Popular content formats on TikTok for dentists
Looking for ideas to create engaging and exciting videos. Here are some of the best content formats to get you the results you need.
1. Questions patients frequently ask
Many dental patients are averse to visiting a dental clinic for various reasons, ranging from fear of entering a dental clinic to the different dental procedures. Creating short videos that address these fears and doubts will help you build a strong bond with your audience based on trust and knowledge.
These videos will also help you build up your profile as a subject expert and someone who can be referred to in case of any oral health problems. You can also ask your audience to drop questions they would like answered in the comments section.
2. The experience of your patients when they visit the clinic
Nothing works better than a real behind-the-look scene video as it helps potential patients get a glimpse of what they can expect when they visit your clinic. Just make sure that the behind-the-scene videos convey a positive and happy impression, or you may end up driving patients away from your clinic, and that’s something we don’t want, do we.
3. Pre & Post Visit Videos
Impress potential patients with before & after videos that show the problem the dental patient was facing and how you helped resolve it to the patient’s satisfaction. For example, these videos could be on smile makeovers, dental implants, deep cleaning procedures, etc.
Give your dental practice a boost by advertising on TikTok
TikTok is where all the action is, so make sure you are a part of it.
If you would like to advertise on TikTok but are still unsure about it, you can contact us for a free consultation on TikTok advertising at your convenience.
Happy TikTok Advertising!