TikTok for Dental Marketing: Strategies and Opportunities

With over one billion active users, TikTok has become one of the most popular social media platforms in the world. As a result, dentists are starting to explore the potential of using TikTok to strengthen their dental marketing efforts.
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With over one billion active users, TikTok has become one of the most popular social media platforms in the world. As a result, dentists are starting to explore the potential of using TikTok to strengthen their dental marketing efforts.

In this blog, we will explore the strategies and opportunities available for dental marketing on TikTok. From creating engaging content to targeting specific audiences, we’ll discuss the best practices to help your dental practice stand out on the platform and reach new patients.

Let’s dive into the world of TikTok for Dentists!

TikTok Dental Marketing: Trends

TikTok offers a unique opportunity to showcase the benefits of good oral hygiene and connect with patients in a fun and creative way.

Some of the most effective TikTok trends you can use for dental marketing are:

Oral hygiene challenges

One of the most popular types of content on TikTok is challenges. These are typically short videos in which users demonstrate a particular skill or action, and then challenge their followers to do the same.

For dental practices, this could involve creating a challenge that encourages users to improve their oral hygiene habits. For example, a challenge could involve demonstrating the proper technique for brushing or flossing, and then challenging viewers to post videos of themselves doing the same.

Before-and-after transformations

Another effective TikTok trend for dental marketing is showcasing before-and-after transformations of patients’ teeth. This type of content is highly visual and can be very impactful in demonstrating the benefits of good oral hygiene and dental procedures.

For example, a dental practice could post a series of videos showing the transformation of a patient’s smile after undergoing a tooth whitening procedure or orthodontic treatment.

Educational content

TikTok also offers a great opportunity for dental practices to educate their followers on various aspects of oral health. This could include videos explaining the different types of dental procedures, tips for maintaining good oral hygiene, or common misconceptions about dental health.

Educational content can help establish a practice as a trusted source of information and build a relationship of trust with potential patients.

Humorous content

Finally, it’s important to remember that TikTok is primarily a platform for entertainment. While educational and informative content is important, it’s also essential to inject some humor and fun into your dental marketing strategy.

This could involve creating humorous skits or videos that poke fun at common dental fears or misconceptions, or even using popular TikTok trends like dance challenges to promote good oral hygiene habits.


Collaborating with other TikTok users can help your practice reach a wider audience. Partnering with dental influencers or other healthcare professionals to create informative or entertaining content can help you establish your practice as an industry leader while also expanding your reach.


One of the best feelings is when you know your helping your Partners win! Doing dental marketing for over 7 years we have seen many different trends in the industry, by far TikTok has been one of the most promising platforms we’ve had the pleasure of serving advertisements on. Not only is it the opportunity to open a brand new revenue channel for your Dental Practice, but a whole different demographic your able to tap into. And NO it’s not Teens, here’s the truth about TikTok: 1. The Average Household Income Of A TikTok User Is Over 100k. 2. The Largest Growing Demographic Is 35+. 3. 50%+ of TikTok Users Have Made A Purchase From The Platform. Not only is this the most qualified traffic, we are able to generate Patients for insanely cheap. We hope to see you taking the lead in your market with this new tool 💥 #dentistry #dentalcommunity #dentalpreneur #dentalmarketing #dentalcoach #dentalpracticeowner #dentalpractice #dentalpracticemanagement #dentistryworld #dentistofinstagram #dentist #dentalstudent #dentalassistant #dentalhygienist #orthodontic #cosmeticdentistry #oralhealth

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TikTok Dental Marketing: How to make a TikTok video engaging and successful

TikTok is all about videos and entertainment. However not all videos manage to attract an audience’s attention due to which they do not garner enough views.

Here are some tips on creating dental videos that have the potential to go viral.

Be creative

TikTok is all about creativity and originality. Try to come up with unique ideas for your videos that will grab viewers’ attention and make them want to watch more.

Be visually appealing

Use eye-catching visuals and interesting camera angles to make your videos stand out. Consider using filters or effects to add extra flair to your videos.

Keep it short

TikTok videos are typically no longer than one minute, and many successful videos are even shorter. Keep your videos short and to the point, and try to get your message across quickly.

Add music

Music is an integral part of TikTok culture, so consider incorporating popular songs or sound bites into your videos. Make sure to use music that is appropriate for your content and audience.

Use humor

TikTok is known for its humorous content, so consider incorporating humor into your videos. Make your audience laugh, and they’ll be more likely to share your videos with others.

Be authentic

TikTok users value authenticity, so be yourself in your videos. Don’t be afraid to show your personality, share your opinions, or express your creativity.

Use trending hashtags and challenges

Using trending hashtags and participating in popular challenges can help your videos get more exposure on TikTok. Keep an eye on what’s trending and try to incorporate it into your content.

Ultimately, the best content for TikTok videos will vary depending on your audience, your brand, and your personal style. Experiment with different types of content to see what resonates with your viewers, and keep honing your skills to create engaging, successful videos.

TikTok Dental Marketing: Ads play an important role

TikTok Dental Marketing: How to create effective TikTok ads

TikTok also offers an opportunity for dentists to connect with the clients through paid ads. Here are a few tips to get the maximum bang for your budget and generate the maximum leads.

Creative and engaging content

TikTok is a platform that values creativity, and ads that are visually appealing, unique, and entertaining are more likely to capture the attention of viewers.

Short and to the point

TikTok videos are typically short, and the most effective ads on the platform follow suit. Ads that get straight to the point and convey their message quickly are more likely to be effective than longer, more drawn-out ads.

Memorable branding

Effective TikTok ads use branding that is memorable and stands out from the competition. This can be accomplished through the use of catchy slogans, unique visuals, or by incorporating trending memes or challenges.

Targeted audience

TikTok offers advanced targeting options that allow advertisers to reach specific demographics, interests, and behaviors. Ads that are targeted to the right audience are more likely to be effective in driving conversions.

Call to action

Effective TikTok ads include a clear call to action that encourages viewers to take action, such as visiting a website, making a purchase, or downloading an app.

Ultimately, the most effective TikTok ads will vary depending on the brand, the target audience, and the product or service being promoted. The key is to create ads that are visually appealing, engaging, and effectively convey the brand’s message to the intended audience.

TikTok Dental Marketing: Conclusion

TikTok can be a powerful tool for dental practices looking to market their services to a younger demographic. By leveraging the platform’s popular trends, and creating visually appealing, entertaining ads dentists establish themselves as leaders in the dental industry.

So why not give it a try and see how TikTok can help grow your dental practice?

However, some dentist may find themselves not fully equipped to understand the nuances of TikTok marketing or how to create captivating videos that can help you grow your practice.

The answer to this conundrum, is reaching out to the folks at Cobia Marketing, who have perfected dental marketing as an art and are helping several dentists boost their practice.

To schedule a free dental marketing consultation, just visit the Cobia Marketing website.