TikTok has taken the social media world by storm, with its short-form videos and viral challenges capturing the attention of millions of users worldwide.
But what makes certain TikTok videos go viral, while others struggle to gain traction?
The answer lies in TikTok’s powerful algorithm, which uses a combination of factors to determine which videos to promote and to whom.
In this blog, we will delve deeper into the workings of TikTok’s algorithm and explore the key factors that influence video visibility. We also share some tips on how to create content that resonates with TikTok’s vast and diverse user base.
Whether you’re a seasoned TikTok creator or a dental practice just getting started, understanding TikTok’s algorithm is essential for building a strong presence on the platform and reaching a wider audience.
TikTok Algorithm: Basics
TikTok’s algorithm is based on machine learning and artificial intelligence, which continually learns and adapts based on user behavior. The algorithm is designed to analyze user interactions with content, including likes, comments, shares, and watch time, to determine which videos to show to each user.
The algorithm has two primary factors: relevance and engagement. Relevance is the content that is most likely to be interesting to the user based on their interests. While engagement is the content that is most likely to keep the user engaged with the app.
There are several factors that TikTok’s algorithm considers when delivering content to users:
User Interactions
The algorithm takes into account a user’s past behavior on the app, including the types of videos they’ve watched, liked, shared, and commented on. TikTok uses this information to tailor each user’s feed to their interests.
Video Information
The algorithm also considers the information provided in each video, including captions, hashtags, and sounds. It uses this information to determine the video’s relevance to each user.
Device and Account Settings
The algorithm also takes into account a user’s device and account settings, including language preference and location.
Popular Trends and Hashtags
Finally, TikTok’s algorithm prioritizes content that is trending or uses popular hashtags. This means that videos that are currently popular on the app are more likely to be featured in users’ feeds.
Using hashtags that are relevant to your dental practice such as #SmileMakeover #OralHealth #DentalCheckup #TikTokDentists can go a long way in helping your content be shown to a wider audience.
How Does the TikTok Algorithm Work?
The TikTok algorithm works in three main stages: content creation, content discovery, and content delivery.
Content Creation: The first stage is content creation, where creators upload their videos to the platform. The content can range from short-form music videos to tutorials, dances, and comedy sketches.
Content Discovery: Once a video is uploaded, TikTok’s algorithm analyzes the content to determine its relevance to each user. The algorithm considers factors such as the user’s past behavior on the app, the video’s captions, and the hashtags used.
Content Delivery: Finally, the algorithm delivers the video to users’ feeds, prioritizing content that is most likely to be engaging and relevant to each user.
TikTok’s algorithm has several additional features that contribute to its effectiveness:
For You Page: TikTok’s “For You” page is a personalized feed that displays content based on the user’s interests and interactions. The page is updated frequently, and users can discover new content based on their past behavior on the app.
Video Completion Rate: TikTok’s algorithm prioritizes videos that have a high completion rate, meaning that users watch the video all the way through. This metric indicates that the video is engaging and relevant to the user.
Video Engagement Rate: TikTok’s algorithm also prioritizes videos with high engagement rates, such as likes, comments, and shares. This metric indicates that the video is resonating with the audience and is likely to keep users engaged with the app.
Tips to increase your chances of getting picked up by the TikTok algorithm:
Use popular music
Using popular music can increase the visibility of your video as people are more likely to watch videos that feature songs they know and love. Also, TikTok’s algorithm tends to favor videos that use popular music.
Use hashtags
Using relevant and popular hashtags can help your videos reach a wider audience and increase your chances of getting picked up by the algorithm. But, make sure to use only the hashtags that are relevant to your content.
Engage with your audience
TikTok’s algorithm tends to favor creators who engage with their audience regularly. Respond to comments and messages and create content that encourages interaction with your followers.
Post consistently
Consistency is key when it comes to TikTok. Posting regularly can help you build a following and increase your chances of getting picked up by the algorithm.
Use trending challenges and formats
TikTok’s algorithm favors videos that use trending challenges and formats. Pay attention to what’s popular on the app and try to incorporate those trends into your content.
Create high-quality content
The quality of your content matters on TikTok. Make sure your videos are well-lit, well-edited, and visually appealing.
Collaborate with other creators
Collaborating with other creators can help you reach a wider audience and increase your chances of getting picked up by the algorithm. Consider collaborating with other creators in your niche or with similar audiences.
Boost your Dental Marketing efforts by understanding TikTok’s Algorithm
The TikTok algorithm is a powerful tool for delivering relevant and engaging content to users. By understanding how the algorithm works, content creators and marketers can create content that resonates with their target audience and increases their visibility on the platform.
TikTok’s algorithm is continually evolving, so it’s essential for dentists using TikTok, to stay up-to-date on best practices and trends to maximize your success on the app.
To make the best use of TikTok’s algorithm and boost your dental practice, we suggest scheduling a free consultation with Cobia Marketing. Their team has helped many Dental Clinics grow their practice using TikTok quite effectively.
