TikTok For Dentists!
Yes, it’s true!
Dental offices can use TikTok to connect with their target audiences.
But Isn’t TikTok for teenagers and music & dance lovers?
That is a question many dentists are bound to ask, given the short form of entertaining videos TikTok is famous for worldwide.
Well, who said that dental videos could not be both informative and entertaining at the same time.
Today, we will be sharing a few secrets on what makes TikTok the best medium to connect with your audiences and how dentists’ can benefit from establishing a presence on TikTok.
But, let’s take a look at some stat’s first.
TikTok Statistics For US Markets
- TikTok is the #1 app downloaded in the United States
- Users spend an average of 850 minutes every month on the app
- Entertainment is the most popular category on TikTok
- It also has the highest engagement rates compared to all social media channels.
These factors make TikTok the preferred social media channel and advertising platform for US brands and advertisers.
Let’s now take a look at how TikTok can benefit dentists companies.
Why should dentists companies use TikTok Ads?
The best way to get qualified leads for your office is to be present on the channels that your audience visits regularly and loves interacting with other users. Facebook was the preferred advertising medium for many small businesses due to its reach and flexibility.
However, over the years, as audiences’ interests change and they seek more short-form videos and other means of entertainment, TikTok seems to be the clear winner.
What also makes TikTok the ideal medium for connecting with your audiences and growing your business is the possibility of your video going viral and reaching millions of potential customers within a short time.
Another significant factor that works in favor of TikTok is that over 50% of TikTok’s user base is over the age of 30. As statistics show, the age group of people who may be interested in dental procedures is between 55 – 64, which means that TikTok is an excellent medium to reach your target audience.
As per marketing experts, TikTok is also expected to grow more in popularity and user engagement as compared to Facebook & Instagram in the next few years.
If ever there was a right time to advertise on TikTok for dentists, then the time is now due to its reach, affordability, and popularity all over the United States.
Type of Ads that work on TikTok
Apart from ads that have an entertainment factor in-built in them, such as comedy, dance, music, action, etc., the other most popular formats you can try out are:
Testimonial Video Ad: In these video ads, you could get your existing customers to speak about their experience at your office, and the experience of getting their procedures.
Hook Ad’s: Present a fantastic, extremely desirable offer, and you are bound to get people noticing and clicking on your ads. Lead generation is the primary purpose of these ads.
You can also add a short survey to your video ads to ensure that the leads you collect are genuine and actively looking for dentists services. The leads collected can be contacted via mail, call, or message.
The best script format for TikTok Ads
The goal of your advertising video should be to attract the viewer’s attention and then hook them so that they watch the complete ad and react positively to it.
In layman’s terms, if we were to break up a successful video script, it would be something like this:
- Start with an exciting, attention-grabbing intro
- Address the customer’s pain points
- Offer your solution
- Show how it will change their lives
- Present your special offers/deals
- Suggest Next Steps
Given the immense competition, TikTok videos face in capturing an audience’s attention, make sure that the production of the video is very slick and has good video and audio effects to grab the viewer’s attention from the first second itself.
Apart from this, make sure that it has some helpful information/entertaining factor which will make the audience feel like sharing the same with their friends/followers. That will help increase the chances of your video going viral.
Dentists can benefit immensely from TikTok
As a medium that has your target audiences and offers flexible advertising options, TikTok is second to none. For best results and to get well-qualified leads, it is best to entrust your TikTok advertising needs to an agency that specializes in them, such as Cobia Marketing, which has helped many small businesses establish their brand presence on TikTok.