As a business, your primary goal is to generate as many sales as possible to cover all your overhead costs and walk away with a good amount of profit.
In 2021 and with most of the business and consumer world transforming the digital space, your business website must be up to speed.
What does this mean?
Your website is never going to receive traction without proper optimization of search engine optimization (SEO) and conversions. With solid SEO implementation, your business site will receive increased organic traffic, which will, in turn, improve its chances of successfully converting leads.
Optimizing your website’s SEO ensures that you’re increasing organic traffic to your website, which will help your business become more visible upon search.
Let’s say your business sells health and wellness products.
A potential customer may be wondering about the benefits of using organic hair products and if you’ve provided value-rich content on your site that highlights the benefits of using these products, the customer will be directed toward the content on your website.
Once they’ve discovered your articles, they’ve essentially discovered your brand, and thus, that’s the power of SEO!
However, with little to no experience, proper SEO implementation can prove to be tricky.
Let’s take a closer look and learn about how to begin with your company’s search engine optimization for optimum results.
Conduct Keyword Research
Keyword research is the act of researching all relevant keywords that directly relate to your business. Why is this necessary? It will give you a good insight into understanding your target audience’s behavior, from the exact point when they search for a specific item, service, or experience into the search engine bar.
Think about why your intended customer would search for this specific product or service and what they may hope to find. Various online tools are designed to help you branch out and further find relevant long-tail keywords.
Every time you create a new page, start with a broad keyword that is highly relevant to that page. From there, discover different ways of integrating similar keywords and the most suitable positioning of these sub-keywords.
Create Evergreen Content
What is evergreen content? Evergreen content is timelessly valuable content. In other words, no matter how many months and years go by, this content would still be highly valuable to the intended target audience.
Valuable content can come in the form of tips and tricks or well-researched, informative blog posts. These articles should be highly relevant to your specific industry and should be thoroughly fleshed out.
Once upon a time, a 300-word quick blog post would have you optimized for SEO the very next day. However, that’s simply not the case anymore. Putting a little more time and energy into creating value-rich content will pay off in the end.
Prioritize Website Data Analysis
Data analysis of your website’s engagement and performance is a crucial part of understanding what’s working and what needs to be changed.
For example, if you’re noticing that you’re getting a large amount of traffic to your website, however, your CTA’s are not transforming those leads into conversions, then you may reconsider your CTA’s for more effective alternatives.
If you collect data frequently, you can start to pick up patterns that will help allude you to adjusting certain aspects of your marketing strategy.
Optimize For Off-Page & On-Page SEO
Off-page SEO refers to methods of off-site SEO that could include influencer marketing, social media activity, guest blogging, etc. All of these SEO styles would occur away from your website.
On the other hand, on-page SEO refers to optimizing your website by building specific pages with headlines, product descriptions, meta tags, subheadings, URL slugs, etc.
Your primary keyword could be included in your headline while sub-keywords should be strategically scattered throughout. Be careful not to overdo the keyword usage either. Google will recognize this as keyword stuffing, which is not favored and may deplete your ranking score.
Optimize Your Website For Mobile
In 2021, your website needs to be optimized for mobile access. This means that if a user enters a keyword search into their mobile device and clicks to open your website, your website should open speedily, adjust accordingly to fit the aspect ratio of the screen, be easy to read, and simple to navigate.
If your website isn’t optimized for mobile, best believe that potential customers will swiftly leave and likely turn to your competitors for a better mobile experience.
Google has also launched a mobile-friendly index which means that the friendlier your site is on a mobile device, the more conducive your good ranking will be.
Now that you have an understanding of ways to improve your website’s performance through SEO tips and techniques, we’ll conclude by saying that SEO is a complex, ever-evolving beast that takes time to master.
Having basic skills and knowledge under your belt will help you tremendously. However, sometimes expert assistance can help to further tighten things up and bring faster results.
At Cobia Marketing, we specialize in website development and design and SEO-optimized content. If you’re looking for expert assistance to further guide you toward a website that kicks, get in touch today.