How To Increase Local Reach With Listings Management
With all of the services Cobia Marketing offers like digital marketing, traditional marketing, web & graphic design, and reputation management, local SEO is a big focus with our small business clients. When a client signs up with Cobia, one of the first things we do is check the client’s existing rankings and web authority.
From there, they strategize how to grow the client’s search traffic and visibility. If you are looking for how to increase local reach with listings management a good place to start is by getting NAP (name, address, phone number, and business hours) listings on as many directories as possible in order to grow the number of local citations.
Cobia Marketing gains a new client who has a carpentry business in the local community of Oviedo, Fl. Pro Carpentry & Improvements Inc. does not have a GMB listing, Facebook page, or a website. Without any online presence, this client is struggling to grow revenue. Pro Carpentry & Improvements Inc. was looking to establish an online presence, gain rankings, and win more customers in their service area.
Increase Local Reach Using Listings Management When Cobia Marketing first gained Pro Carpentry & Improvements as a client in November 2020, one of the very first things we did was show them how to increase local reach with listings management. Cobia also worked to claim and optimize the clients Google My Business profile to climb the local search rankings by following these 10 steps:
Create a Google My Business account
To create an account, head to Google.com/business and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one).
Complete every section The completeness of your Google Business Profile not only helps Google to rank you higher in SEO, but it also increases the number of actions customers take when they find your profile.
Be meticulous with contact information
Here are the steps for optimizing the contact information in your Google Business Profile:
- Make sure your business name is identical to the one you use on your store signage.
- Make sure that both your business name and address exactly match your other listings across the web.
- Indicate both your regular and holiday hours.
Choose a category
Select applicable attributes & Add photos
Post to your Google Business Profile
Just like with other social media accounts, you can post to your Google Business Profile about announcements, offers, events, and products. Posts are created in your Google My Business dashboard and show up on the “Updates” section toward the bottom of your Business Profile. However, they might become more prominent based on the search query.
Add products and services
Set up messaging
This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile. With smartphone shoppers (92% of millennials) using their devices for local search, this is a great opportunity for customers to get in touch with you.
Cobia also optimized the clients Facebook page with the new logo and rebranding. Now the clients services and offerings are now clearly listed on the page, so future clients can easily find them when searching for their services. This is an important step to clearly list services when showing a client how to increase local reach with listings management.
Cobia also created a review share link for the client to use to send to their current client base. Reviews are social proof and have been shown to be a large item in Google’s Ranking Factors. Not only for Google, but customers alike – Studies Show That 92% Of Customers Consult Reviews Before Making Any Purchase Decision.
This is the most important reason it is important to spend time getting more online reviews! The single best summation of why getting more online reviews matters – is that they are read and trusted by other consumers. Of those 92% of customers who consult reviews before making any purchasing decision, 85% of those consumers trusted the reviews as much as they would a personal recommendation from a family member or friend.
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From the period of November 1st to December 1, 2020 their Pro Carpentry & Improvements Inc’s Google My Business Listing increased from 0 search views to 143 search views in a 30-day time period.
The business’s GMB search views also created website traffic which they never had before. Cobia Marketing has been able to show them they now have had 22 map views in the first month.
With Cobia Marketing’s all-in-one reputation management software getting rid of inaccurate and duplicate listings has never been easier or faster! On the agency’s end, Listing Management finds conflicting business listings that may be interfering with their clients’ listings, and Cobia’s software works to actively suppress conflicting listings. This is one of the most helpful tools when learning how to increase local reach with listings management.
In just 30-days Cobia Marketing has been able to show client how to increase local reach with listings management. Client’s business is now able to rank in the Google 3-Pack. For a local business, there is no better place where you would rather rank. Want to know more? Read This Helpful Article: What Is The Google 3-Pack?
Because of the Facebook Optimization, the client has had a 43% increase in page views, a 1000% increase in post reach, and a 1250% increase in post engagement in the same 30-days prior on their Facebook page.
This has resulted in new customers finding Pro Carpentry & Improvements when searching for them locally. They are now getting leads via their company website, Google, and Facebook where before their major book of business was simply referrals. All because they used Cobia’s tools when learning how to increase local reach with listings management.
Using Cobia Marketing
We show you how to increase local reach using listings management software for all Local SEO clients. With this we can keep all a company’s listing information consistent across over 50 sites, including Google, Bing, Facebook and Yahoo. This leads to increase search visibility and routes local customers directly to your business.
Many of these listings offer a backlink to the client’s website. Listing Management benefits businesses significantly because it targets high-intent local traffic looking for businesses and converts at a high rate. It’s a really simple task that allows businesses to get some quick wins for local businesses—and it’s always nice to show new clients some quick results while other long-term strategies are in play.