Are you facing a downturn in your business since the pandemic?
Is inflation affecting your business?
Do you want to experience exponential growth this year?
Then it’s time to hire the top TikTok Marketing agency!
Yes! TikTok is the new phenomenon taking the business community by storm for the flexibility and high engagement value it offers.
It is one of the most popular and downloaded apps among youth, middle-aged, and senior citizens. Moreover, its high entertainment value ensures that it gains the maximum viewership time among its users compared to other social media channels.
TikTok offers many specialized features for brands to increase their engagement value with their target audiences. Due to this one notices an increasing trend among brands in adding it to their marketing plans.
One of the significant benefits of jumping onto the TikTok advertising bandwagon right now is the early mover advantage. One gets ample opportunity to build their following while the competition is still low.
However, TikTok marketing is not easy and needs considerable expertise and experience for the best results. If you are new to TikTok and want to gain from its formidable advantages, you should make it a point to use the best TikTok agency for it.
Our experts share a few industry secrets to hiring the top TikTok marketing agency for your business in this blog.
It should have good connections with influencers
TikTok is a platform that has quite a few influencers from different genres and fields, be it music or finance. The fan following for these influencers usually runs into millions, who follow them quite diligently.
If you are looking to spread awareness about your brand or service among hundreds of people with minimal effort, then influencer marketing is the strategy you should adopt.
An agency that has good connections with influencers will be able to suggest the best influencers for you. They will also ensure that you can tie up with them within your budget. The agency can also work with influencers to create a customized campaign for your brand.
We recommend asking the agency for a list of the influencers they have worked with in the past. That will help you select the best influencers for your brand.
Have experience with TikTok Ads
TikTok Ads are today in the same position that Facebook Ads were a couple of years ago. They offer good reach at a highly cost-effective rate, well within the budget of most advertisers.
TikTok, a highly entertaining medium, has slowly gained many followers worldwide. People with diverse demographics can spend quality time on TikTok and engage with brands either directly or through their ads.
In-Feed Ads and Brand takeovers are two of the most popular advertising formats on TikTok. Apart from these, the branded hashtag challenge and brand effects option is also available to select advertisers. While videos are the primary advertising medium on TikTok, it also offers image-based advertising options.
The agency you consider should have experience in all the advertising formats. They must know how to plan your campaign to get the maximum leads for your advertising dollar.
Ask your agency to share their portfolio of TikTok advertising clients and the results of their campaigns. That will give you better insight into their capabilities and experience in TikTok marketing and advertising.
Content is King
As with all social media platforms, TikTok thrives on original and entertaining content to connect with its audiences. Helpful, informative, and interesting content connects well with audiences. It helps in generating more interest in your brand and services.
Ensure that the agency you are considering has experience creating diverse forms of content videos. Some of the popular formats are behind the scenes cideos, before and after scenarios, DIY videos, unboxing, etc. The more creative the video, the better the chances of it going viral and reaching millions of people.
Creating videos for TikTok is not an easy process. It needs a deep insight into camera angles, visuals, audio effects, titling, editing, etc. You should also be able put your message across within the time limits specified by TikTok.
Check some of the videos created by them to get a feel of the look and style of their videos. It will help you learn how effective they are in TikTok marketing.
One of the best ways to succeed on TikTok is to experiment with different content formats. Keep experimenting till you find one that works best for you.
TikTok Marketing is the way ahead
TikTok is here to stay and is slowly becoming an indispensable marketing tool for most small businesses and brands. Today, many financial companies, doctors, dentists, start-ups, F&B companies, and even fashion houses use TikTok due to the versatility and flexibility it offers.
When you want to hire the top TikTok marketing agency, to get the most out of your TikTok campaign, you need to ensure that the agency has considerable experience and expertise in TikTok before entrusting them with the task of promoting your brand.
Please schedule a complimentary consultation with us to know more about us and our expertise in TikTok marketing.