TikTok is the best social media channel to promote your dental practice. It offers high engagement rates and immense flexibility in building ad campaigns.
TikTok is here to stay
You may love it or hate it (that’s a bit unlikely), but TikTok is the new battleground for brands. It is also the best channel to build a unique connection with your audiences.
The amazing factor about TikTok is that it is not limited to specific audiences or age groups. It has a universal appeal, making it apt even for dental practices to be and advertise on it.
The effectiveness of TikTok as an advertising channel can be gauged by the fact that TikTok ads reach 17.9% of all internet users in the age group 18+. That is the perfect audience for dentists looking for at growing their practice.
If you are a dentist and looking to know more about how TikTok can help your dental practice, here are a few tips to guide you on the same. These have been put together by the dental marketing experts at myDentalConnect. But before that, let’s take a moment to learn more about TikTok.
What is TikTok?
TikTok is a social media app that is very popular with creators of all genres, be it dance, food & travel. It even has how-to-videos and other informational videos by dentists. In addition, TikTok users can create their videos and share them with their followers within seconds.
Videos that are unique and have a universal appeal are more likely to go viral. That helps your videos reach millions of people within a few hours. What makes TikTok attractive for advertisers is its simplicity of use. It is also the best channel to observe the latest trends.
How can TikTok help your Dental Practice?
Dental Marketing is all about connecting with potential patients and building a long-term relationship with them, wherein they can be the future brand ambassadors for your practice.
TikTok can help you achieve all this and much more!
As one of the most visited social media apps, you can be assured of a steady audience for your content, provided it is engaging and helpful to your audience.
TikTok can help you build a loyal audience for your practice
By creating and sharing interesting, engaging, and helpful content for your target audience, you can quickly establish a rapport with them on TikTok.
The TikTok algorithms show content in a viewer’s feed based on their previous interactions. Due to that you can rest assured that any dental content you create is being delivered to audiences interested in it. That helps your message reach a broader and more diverse audience, getting you more relevant followers for your dental practice.
As with other social media channels, one also needs to be regular and consistent while promoting their clinic on TikTok. Audiences need to see and hear from you regularly to start trusting in you and looking forward to consuming the content you share with them.
TikTok is a cost-effective medium
As social media channels become the preferred means for interacting with potential clients, established channels like Facebook and Instagram are much in demand, charging high advertising rates.
TikTok, on the other though, is an equally popular medium that is still in the growth stage. Due to that its advertising rates are not too expensive.
Another stat that proves TikTok advertising is worth your efforts is that the ads can potentially reach 50.3% of adults in the United States. That’s quite a substantial audience and something you can always use to grow your practice.
TikTok offers ample scope for creativity and ways to reach your audience
The beauty of TikTok lies in its originality and versatility. As a dental practice, some of the content ideas you can use to create TikTok videos are;
- Behind the scenes, look at your dental practice
- Interviews/snippets with your team members, existing patients
- Oral hygiene tips
- Informative videos on different dental problems and how to avoid them
- Q&A videos where you could address apprehensions people may have regarding oral health problems, visiting a dental clinic, etc.
To know more about advertising on TikTok, check out our detailed guide on the same: The Best TikTok Advertising Guide For Dentists
When it comes to TikTok, trust only the experts
Suppose you are a dentist who wants to expand and grow your dental practice. In that case, you need to make sure that you work with an agency that understands social media marketing, especially TikTok, as it requires a certain level of expertise and experience to create content that will resonate with your audience.
Moreover, the agency needs to be consistent in content creation for your clinic while also keeping it trendy. If you want to include TikTok in your dental marketing plan, call the team at myDentalConnect for a free consultation.