TikTok Dental Marketing, is much easier than it sounds. Our marketing experts have found it highly effective in helping dentists grow their practice and attract high value patients. Our informative blog shares how you can make TikTok a part of your dental marketing strategy.
TikTok is an emotion that has captured the heart of the entire nation.
You wouldn’t want to miss out on such a powerful, emotional medium to promote your dental practice, would you?
Well, here’s how you can go about it.
Let’s take a few moments to know what makes video & TikTok an essential part of your dental marketing strategy.
The Power of TikTok for Dental Marketing
With 86% of businesses preferring to use videos as a marketing tool, it’s time you took a real hard look at your current marketing activities. However, if you need more proof, here are some interesting stats when it comes to video marketing.
- 96% of people watch an explainer video to learn more about a video or service.
- 88% of people are convinced to buy a product/service after watching a brand’s video.
- 73% of people prefer a short video.
And short video is where TikTok reigns, making it the future of dental marketing.
What makes TikTok unique is that the videos on TikTok are often more eye-catching and engaging.
Moreover, your ad competes with different forms and genres of content on other social media channels. From birthday greetings to job announcements, there is clutter on social media channels. That makes it difficult for your brand to stand out.
That is not the case with TikTok, where the only competition you face is from other, more captivating videos.
How to start making TikTok Videos?
The best part about creating TikTok videos is that you don’t need to buy expensive equipment.
Your good, old smartphone will do just fine!
Most smartphones also have video editing software in-built. So you can edit your videos and even join them seamlessly to create attention-grabbing, highly engaging videos. Moreover, videos are perfect for connecting with your target audience and building a solid follower base.
Need some TikTok video ideas!
TikTok is all about being unique and capturing the audience’s attention as they scroll through hundreds of videos.
As a dentist, you need to make sure that your content is relevant and helpful to your targeted audience. It needs to be something they will love watching and sharing with their followers. That will help spread awareness about your clinic and brand.
Here are some TikTok video ideas to get you going:
Behind-The-Scenes Look
Nothing is more intriguing and exciting than watching a behind-the-scenes video of how brands and companies go about their work. Further, watching teams working together towards a common goal, making a product, or launching a service is visually appealing. People love watching such videos. r
You can share videos of how the clinic prepares for a procedure. The start-to-end process from when a patient visits a clinic to their feedback on their entire experience.
Questions Patients Are Afraid to Ask
Some people are hesitant to visit a dental clinic for varied reasons. These could range from fear of pain to not being comfortable inside a dental clinic. You can create a series of videos to answer such worries and questions in the mind of your probable patients. That will help in creating a positive impression of your clinic.
Interesting Facts You Should Know
How about videos where you share interesting facts about oral health, dental procedures, and specialized services. Moreover, videos created on the Top 10 or Top 5 series are engaging to watch, with the content easily being covered within the TikTok video time limits.
Interested in advertising on TikTok. Here’s our Step-By-Step Guide to Advertising on TikTok.
TikTok is the Future of Dental Marketing
You may be dental practice just starting or an established clinic that wants to attract high-value patients. No matter at which growth stage your clinic is, TikTok seems to be the apt platform for promoting your services or creating awareness about your clinic.
TikTok will help you build a strong bond with both your new and future patients, provided you are consistent and regular in your content creation on TikTok. All it needs is a little bit of creativity and time on your part to get you going on the exciting, highly engaging journey of dental marketing through TikTok.
To know more about the advantages of TikTok, schedule a free consultation with our team.
