Is your business looking to attract better-quality leads and repeat customers in your local region? If so, have you considered implementing local search engine optimization?
Within your area, thousands of local searches are being made daily. It’s becoming increasingly more common for consumers to make quick searches from their mobile devices on the spot, anytime, anywhere. For example, common queries may include where to grab the best cup of coffee in NYC, where to get the most affordable jeans in Atlanta, vegetarian lunch spots in LA, etc.
For this reason, it’s essential that you’ve optimized your business online with local SEO, so that when an online user is making a query that relates to your business, you’re easy to discover.
Below, we dive into how implementing local SEO will hugely benefit your business.
Build A Community Following
How many times a week do you think about going out to enjoy a meal at a restaurant? As an example, perhaps you’ve been dreaming about indulging in a tasty, authentic Italian pizza. Unfortunately, you aren’t too clued up about the various options in your area so naturally, you turn to your trusty mobile device. You open up your preferred search engine and you type in, “Italian pizza restaurant Florida”. Boom! A comprehensive list of all the hot Italian pizza spots near you in Florida appears.
These search results will include a long list of valuable details including:
- Contact information
- Operating hours
From there, you’ll be able to easily visit these businesses’ websites to gain a clearer sense of the restaurant’s atmosphere, food, beverages, etc. Just like that, authentic Italian restaurants in Florida have opened their doors to a potential new customer, whether in that moment or for the future.
This is a prime example of local SEO improving natural foot traffic to your physical site. Besides, if you enjoy your dining experience, you may tell your friends and family about this new hot spot and later return for more, which leads us to the next point.
Organic Foot Traffic
For many businesses with physical stores such as cafes and restaurants, hairdressers, boutiques, etc, increasing the amount of foot traffic to the physical site is a crucial aspect to the success of the business.
When an online user enters keywords into the search engine that correlates directly back to your business, you’d want your business to appear among the top hits and above your big competition. Nowadays, consumers prefer to do a bit of research on the business before taking the time out to go directly to the store and risk disappointment.
Keeping your website up to date, easy to navigate and of course, optimized for mobile device access, is crucial to ensuring that your business makes a good first impression to potential customers. Optimizing all your content for local search is going to be what boosts your business to the front and center of a search engine results page (SERP). Moreover, make sure that you’ve optimized your Google My Business for quick access to all your important information.
Increased organic foot traffic will help you in securing more sales and therefore, will provide you with the opportunities to maintain your business and its appearance online. With an increased amount of customer reviews and engagement, your business’s visibility online will improve as well.
Reduce Ad Spend
When a business first establishes itself online, likely, it relies heavily on paid advertising to generate leads. Nowadays, with the right SEO techniques, businesses can cultivate organic traffic through simple user search queries.
Organic traffic is by far the most valuable traffic to generate. With an increase in organic traffic, your local SEO will build your rank, allowing your business to use Google’s search engine as a means of unpaid advertising. In turn, you’ll generate a better ROI, keep your overheads low, while continuously enhancing brand awareness and organically growing your business.
Are you ready to dominate your market? With Cobia Marketing, we will help you rise above your competition in local search results. We’ll develop a localized strategy that drives traffic by managing Google My Business, listing citations, and localized content to ensure that your business is getting noticed at exactly the right moment! So what are you waiting for? Get in touch with us today!