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TikTok Advertising For Dentists!
Yes, it’s true!
Dental offices can now use TikTok advertising to connect with their target audiences.
But TikTok is for teenagers, right?
That is a question many dentists will ask since TikTok is famous for short videos worldwide.
Well, who says that dental videos can not be informative and entertaining.
Today, we will share a few secrets on what makes TikTok advertising the best way to connect with your audiences. And how dentists’ can benefit from establishing a presence on TikTok.
Let’s take a look at some statistics first,
TikTok Statistics For US Markets
- TikTok is the #1 app downloaded in the United States
- Users spend an average of 850 minutes every month on the app
- Entertainment is the most popular category on TikTok
- TikTok enjoys the highest engagement rates
These factors make TikTok the preferred social media channel and advertising platform for US brands and advertisers.
Let’s now take a look at how TikTok can benefit dentists.
Why should dentists use TikTok Advertising?
The best way to get qualified leads is to be present on the channels that your audience visits regularly.
Audience interests are now changing. They need more engaging content. In this scenario, TikTok advertising seems to be the clear winner. the possibility of your video going viral makes TikTok advertising awesome. Viral videos can reach millions of potential customers within a short time.
What’s interesting is, that over 50% of TikTok’s user base is over the age of 30. As statistics show, the age group of people who may be interested in dental procedures is between 55 – 64. That makes TikTok an excellent medium to reach your target audience.
TikTok advertising is expected to grow more in popularity and user engagement in the next few years.
Now is the best time to advertise on TikTok for dentists. TikTok has better reach, affordability, and popularity all over the United States.
Type of Ads that work on TikTok
Your ads should typically have an entertainment factor in-built in them.
The other most popular formats you can try out are:
Testimonial Video Ad: In these video ads, you could get your existing customers to speak about their experience at your office and the experience of getting their procedures.
Hook Ads: Present a fantastic, extremely desirable offer, to get people noticing and clicking on your ads. Lead generation is the primary purpose of these ads.
You can even add a short survey to your video ads to make them interesting. The leads collected can be contacted via mail, call, or message.
The best script format for TikTok Advertising
The goal of your TikTok advertising video should be to attract the viewer’s attention.
In layman’s terms, if we were to break up a successful video script, it would be something like this:
- Start with an exciting, attention-grabbing intro
- Address the customer’s pain points
- Offer your solution
- Show how it will change their lives
- Present your special offers/deals
- Suggest Next Steps
Given the immense competition, TikTok advertising videos face in capturing an audience’s attention, make sure that the production of the video is very slick. It should have good video and audio effects to grab the viewer’s attention from the first second itself.
Apart from this, make sure that it has some helpful information/entertaining factors. That will make the audience feel like sharing the same with their friends/followers. That will help increase the chances of your video going viral.
Do read our blog on Social Media Marketing For Dentists.
Dentists can benefit immensely from TikTok
As a medium that has your target audiences and offers flexible advertising options, TikTok is second to none. For best results and well-qualified leads, you can entrust your TikTok advertising needs to an agency that specializes in them. Cobia Marketing has helped many small businesses establish their brand presence on TikTok.
For a free consultation on TikTok advertising, click here.