blog
Unleashing the Power of TikTok for Dentists: 4 Advertising Hacks
In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerful platform for dentists to engage with their audience creatively. While the app
We are a well-diversified team with inherent strengths to provide our clients with the best digital marketing strategies. In addition, our partnership-based approach gives us the flexibility to deploy the best skills to help you grow.
As a team, we know what it takes to succeed in the highly competitive environment we experience today, thanks to our experience and expertise in local business marketing, SEO, content creation & web development.
When it comes to strategizing and creating content that works, Megan is your go-to person at Cobia. A former Executive Office Manager at a Top 5 DSO, Megan knows what it takes to build strong and engaging connections with your audience. Apart from building your content strategy from scratch, Megan Cummins also ensures that it is delivered on time by managing the schedules and production of all content. She also collaborates with the rest of the Cobia team to ensure that all the accounts are moving and grooving.
In her spare time, she loves doting on Pixel, Cobia’s pet Axoloti. She also enjoys spending time with her family and going to her son’s little league games!
Casey Belloso is a professional multimedia designer who loves bringing marketing concepts to life with trendy and fun designs. A love for colors and geometric shapes keeps her going as she works on design concepts for clients.
She loves going to Walt Disney World, watching anime, and spending time with her family in her spare time. Originally from California, she now lives in the sunshine state!
An ex-automotive industry professional, Vimal loves working with brands and helping them grow. He is passionate about transforming complex concepts into simple messaging to create highly-effective marketing campaigns.
His extensive experience in digital marketing is well received by clients who want to transform their brands into digital superstars.
An avid traveler, Vimal loves spending his time exploring new places, giving treats to his Frenchies, and tending to his pet ants.
Integrity
We’re Straight Shooters. At Our Core, We Love Helping Others. Whether You’re a Client, Vendor, Or Friend We Promise To Be Honest, Accountable, And Always Strive To Do The Right Thing.
Passion
We Love What We Do! No Seriously, We’re Nerds And We Know It! Our Team Is Constantly Innovating, Learning, And Mastering New Techniques To Lead The Industry. Innovation Through Passion Lives Here.
Will-To-Win
We Exhibit A Strong Desire To “Win” At Every Aspect Of Our Business. Whether It’s A Customer Interaction, Client Request, Or Custom Project Our Goal Is To Always Provide Solutions.
blog
Safeguarding Your Facebook Page: A Comprehensive Guide to Avoiding Scams
Facebook pages of many brands are victims of scam attack’s wherein hackers steal their credentials and cause mayhem, while also invading the privacy of people who follow the page.
blog
Dental Marketing Trends to Watch Out for in 2024
As we step into the heart of 2024, the dental industry continues to evolve, with technological advancements and changing consumer behaviors shaping the landscape.
Frequently
Asked Questions
Want to step up your digital marketing efforts but are not sure about it?
No worries, our FAQ section has it covered.
Read through some of the common concerns businesses have about digital marketing and how they can start improving their online presence and engaging with more customers.
Better still, give us a call on (407 – 890 – 9966) for a free consultation on how digital marketing can benefit your brand. It would be great to connect with you over a call and, even better, over a cup of coffee.
Yes. It definitely is!
In fact, small businesses tend to benefit from advertising on TikTok due to its flexibility and detailed campaigning. As a result, small businesses can generate qualified leads using video ads on TikTok and get a better ROI.
Moreover, advertising on TikTok is more economical as compared to other social media platforms.
TikTok is the perfect advertising medium for dentists, as it allows dentists to connect and engage with potential patients directly. Dentists can plan their advertising campaigns based on specific topics and subjects that may be interesting to their patients. That will help them build a large follower base.
Some of the topics dentists can use to promote their practice are oral health tips, explainer videos on different procedures, etc.
Dentists need to note that TikTok attracts users because it is a fun, entertaining medium, so all their content should be entertaining and engaging. The better the entertainment value, the more chances your video goes viral.
TikTok is currently the most popular social media app worldwide. It attracts audiences of different demographics, income levels, and interests, making it ideal for dentists looking to expand and grow their practice.
Dentists can also target high-value patients by creating and sharing videos on high-end services such as dental implants. Another significant advantage TikTok has is its low advertising rates since it is a new medium.
The importance of SEO can be better understood by analyzing the CTR (Click-Through-Ratio) of web pages that rank on top.
As per a study done by SEO experts, the position of your website on the Google search engine result page has a significant impact on the number of clicks your website can achieve. Websites ranking first have 144% more clicks than those ranked second.
The below table illustrates this point and emphasizes the importance of ensuring your page ranks among the top search results.
Position One: 30.2%
Position Two: 12.33%
Position Three: 7.77%
Position Four: 4.23%
Position Five: 2.78%
Source: SEMRUSH
PPC Advertising is the best result-oriented advertising medium.
Businesses looking for more control over their digital marketing activities should consider PPC Ads. The best factor about PPC ads is that you need to pay for them when the ad delivers results, like getting people to visit your website or giving you a call.
Some of the advantages you enjoy while advertising on TikTok are:
- Efficient & Specific Audience Targeting
- Better Cost-control
- Flexibility in managing ad budgets
- Immersive video ads that play on the full screen along with dynamic sound options
- A Smart Video AI tool that helps you visualize your video’s visual and styling to make it more engaging.
- Access to royalty-free music & video
- Responsive Customer Support
Dentists can use TikTok to grow a fan following with whom they can share details about the latest dental procedures, oral health tips, special offers, promotions, etc. In addition, dentists can also use TikTok to generate leads for their practice using TikTok advertising.
Dentists can also use TikTok for
- Community Building
- Driving Brand Awareness
- Retargeting existing customers to inform them of the latest treatments available
- Finding new patients
- Targeting high-value patients.
- Increasing traffic to their website
While TikTok videos are usually 60 seconds in length, video experts suggest keeping your video between 15 to 45 seconds for maximum effectiveness, considering people’s short attention spans.
Adverting on TikTok is pretty simple. You can actually launch your ad in minutes.
Step 1: Select your objective
Step 2: Set your budget, targeting, and bidding method
Step3: Upload the video/image you would like to promote. Add a description/message and then a Call-To-Action statement such as “Call Now” or “Visit Now”
Step 4: Review all your campaign settings
Step 5: Submit. Your ad campaign is now all set to start getting results.
Yes! We have an axolotl and his name is Pixel. Follow Us On Social Media To Learn More About Our Friend! @cobiamarketing
